A few months back, a number of my colleagues at the American Society of Association Executives (ASAE) were invited to visit the University of Colorado’s Denver campus. We were all excited to visit the University’s new Digital Media Center, which had been built to accommodate a number of our members, as well as our partner institutions, University of Colorado Denver and Colorado State University. As part of that trip, we were asked to visit the various facilities there.
One of the highlights of the visit was our meeting with the folks at the Digital Media Center’s newly minted Creative & Digital Marketing team. They were very helpful and informative, and showed us around the campus in more detail than I could have possibly imagined visiting. It was really cool to see how they are preparing for the future, and how a lot of these new technologies are changing how the campus is structured.
When I think of digital marketing, I think of the term “digital marketing.” It’s not just digital advertising, it’s all the digital marketing that’s happening now. I’m not sure exactly what they mean by that though. Are they thinking about digital marketing in higher education? I’m guessing the answer is yes.
I’m not sure if I can say this because I don’t know what digital marketing is in high school, but I think this is a great example of a digital marketing strategy and how it’s changing how our institutions are structured. The typical way that students get access to digital media is through our school’s website (e.g., “Find out about new courses, register, etc.”) or through our mobile apps.
These days we can get all of our content on our campuses by creating a website or a mobile app. However, these are the type of things that are best done through traditional print and broadcast media. If your school is doing this, there are a lot of benefits from a web or app based content strategy.
Not all of our content is created by us. Many of our colleges are doing a lot of internal digital marketing. This means that they are producing their own content for their students, and it isn’t necessarily the type of content we would create. One of the biggest issues we have as a college is that there are a lot of content creators who are very talented and not willing to share their work. They will only share their work if you pay them.
Digital marketing in higher education is a huge problem. At the University of New South Wales, the university’s digital marketing has been so bad that it’s basically a state secret. This means that no one knows how effective or ineffective the university’s digital marketing is. It’s a huge issue, and one of the things that we want to change.
The universitys digital marketing is bad because it relies on the universitys marketing teams to create content. So if you want to see a good example of the universitys digital marketing in action, go to the University of Canberra in Australia. Every time I go there I go to the Marketing department and ask them to create a new ad. It’s a big time commitment, so it has to be done at night to avoid distractions.
So if you’re going to be a marketer, you have to take responsibility for your actions. You have to think of everything you do as a part of a bigger plan that is going to help your client’s bottom line. Instead of looking at your marketing as something you can just do, think of it in terms of a bigger plan that will help your university’s business.