NFT marketing is a form of marketing for blockchain-based digital art, typically in the form of crypto-art. Basically, it means promoting certain pieces across predetermined markets or communities for sale or trade using a variety of strategies like ads and influencer partnerships as well as seeking out potential buyers through social media platforms like Reddit and Twitter. Since the rise of NFTs, marketplaces like OpenSea, Rarebits and Rare Art Labs have begun hosting monthly digital art markets for NFTs. These markets are open to the public to purchase or sell their NFTs and can sometimes exceed six figures in sales.
What is NFT marketing?
NFT marketing means persuading your potential buyers to buy your digital art. These buyers may be on social media, in a marketplace for NFTs, or on your own website. They may also be potential crypto enthusiasts who might put in some effort to learn about your crypto art project, social media influencers who cover crypto-art and blockchain products and services there or even mainstream journalists who are searching for the next upcoming trend.
Who should conduct NFT marketing?
Anyone with an existing portfolio of NFTs. If you have a few pieces that you want to sell, or if you are just starting out and want to make your first NFT, in both cases, NFT marketing is for you.
How do I conduct NFT marketing?
NFT marketing is a combination of traditional marketing strategies and new approaches to reach and interact with potential buyers. If you don’t have an existing portfolio of NFTs, try advertising or social media promotions. We recommend starting on low-volume NFT marketplaces like Bitcoin OpenSea if you expect to be interested in selling your NFTs soon. However, if you want to keep your NFTs for potential reselling or holding as a long-term investment, this is also a good idea.
When should I conduct NFT marketing?
You should always conduct NFT marketing between the time you’ve created an asset, such as a painting or drawing, and when it is ready to go live. If you are selling your crypto art outright at the end of your crowdsale and have decided on a price already, this is probably not the best time to start conducting NFT marketing. However, if you are aiming to sell your work at a future date with a fixed price that has not yet been set but will be based on demand from buyers then you should begin conducting NFT marketing immediately.
Where can I start NFT marketing?
There are main categories to conduct NFT marketing: social media, blockchain communities, NFT markets manual link building and advertising. These categories each have their own unique challenges but can also have different strengths based on the target audience you are trying to reach. Social media is a great place to promote your crypto art through influencers in crypto-art while blockchain communities consist mostly of enthusiasts who seek out blockchain products and services which could be ideal for your NFT promotion.
What are the advantages of NFT marketing?
The primary advantage is exposure. Through find here social media channels and advertising, your crypto art can reach all of the people who admire cryptocurrency, art or both. If done correctly, NFT marketing can be an extremely profitable endeavor.
